About the Author

Rob Luecke

Rob Luecke

Founder & CEO of ShopProp Realty

Former Series 7, 24, 55, 4 broker

Former Futures Principal & FNOP

Rob's mission is simple: Make home buying and selling fair, transparent, and affordable for every family.

About the Author

Rob Luecke Jr.

Rob Luecke Jr.

COO

Rob Luecke Jr. is the COO of ShopProp and a licensed real estate agent with eight years of experience and involvement in thousands of transactions. At...

Real Estate Insights & Market Intelligence

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Real estate market analysis

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Latest Posts

Client Retained: $78,255

Client Retained: $78,255

Broker-led representation. Every transaction. A team structured around direct leadership — not handoffs. Documents reviewed. Strategy refined. Standards maintained. Transparent, flat pricing. Aligned structure. Closed with ShopProp in February 2026 $3,450,000 10305 Norwich Ave Cupertino, CA Client Retained: $78,255 ShopProp.

How to Save Money in Any 2026 Housing Market: The ShopProp Advantage

How to Save Money in Any 2026 Housing Market: The ShopProp Advantage

With home prices ranging from $97,000 in Detroit to $1.65 million in San Francisco, what you pay in real estate commissions varies enormously by market. ShopProp's flat-fee model means buyers keep the commission overage as a rebate — often $10,000 to $25,000 or more. Here's exactly how the math works across all nine markets ShopProp serves.