Free CMA Tool and analytics no one else has.
Free CMA Tool and analytics no one else has.
Stay ahead in the property market with expert analysis, investment strategies, and the latest trends from ShopProp's real estate professionals.
Discover our most popular and insightful content on real estate trends, investment strategies, and market analysis.
Free CMA Tool and analytics no one else has.
Private Listings Are a Detriment to the Market — and, in My Opinion, Selling Them as a General Strategy Is a Breach of Fiduciary Duty Before founding ShopProp, I built a financial firm that was later acquired. After more than 20 years in the financial markets and 18 years as a managing broker, my view is simple: Open markets protect consumers. Closed systems protect insiders.
There are multiple news organizations regurgitating the same clickbait headline that "Bay Area housing is in a bubble". We are going to explore in this article why that isn't true and why we aren't likely to see a crash of prices comparable to 2007 anytime soon.
Spring 2026 brings better inventory, more negotiation leverage, and improving rates. Here's what buyers need to know to take advantage of the current market window.
You can legally buy a home without an agent — but should you? Here's what you actually give up, what you save (often nothing), and why flat-fee representation is the smarter middle ground.
Traditional buyer's agents charge a percentage that scales with home price. Flat-fee agents charge a fixed amount regardless. Here's the real dollar difference across every price point.
Buyer agent commissions are fully negotiable in 2026. Here's exactly how to negotiate your fee, what leverage you have, and how different fee structures compare in real dollars.
Broker-led representation. Every transaction. A team structured around direct leadership — not handoffs. Documents reviewed. Strategy refined. Standards maintained. Transparent, flat pricing. Aligned structure. Closed with ShopProp in February 2026 $3,450,000 10305 Norwich Ave Cupertino, CA Client Retained: $78,255 ShopProp.
With home prices ranging from $97,000 in Detroit to $1.65 million in San Francisco, what you pay in real estate commissions varies enormously by market. ShopProp's flat-fee model means buyers keep the commission overage as a rebate — often $10,000 to $25,000 or more. Here's exactly how the math works across all nine markets ShopProp serves.