About the Author

Rob Luecke

Rob Luecke

Founder & CEO of ShopProp Realty

Former Series 7, 24, 55, 4 broker

Former Futures Principal & FNOP

Rob's mission is simple: Make home buying and selling fair, transparent, and affordable for every family.

About the Author

Rob Luecke Jr.

Rob Luecke Jr.

COO

Rob Luecke Jr. is the COO of ShopProp and a licensed real estate agent with eight years of experience and involvement in thousands of transactions. At...

Real Estate Insights & Market Intelligence

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Real estate market analysis

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Latest Posts

Client Retained: $78,255

Client Retained: $78,255

Broker-led representation. Every transaction. A team structured around direct leadership — not handoffs. Documents reviewed. Strategy refined. Standards maintained. Transparent, flat pricing. Aligned structure. Closed with ShopProp in February 2026 $3,450,000 10305 Norwich Ave Cupertino, CA Client Retained: $78,255 ShopProp.

How to Save Money in Any 2026 Housing Market: The ShopProp Advantage

How to Save Money in Any 2026 Housing Market: The ShopProp Advantage

With home prices ranging from $97,000 in Detroit to $1.65 million in San Francisco, what you pay in real estate commissions varies enormously by market. ShopProp's flat-fee model means buyers keep the commission overage as a rebate — often $10,000 to $25,000 or more. Here's exactly how the math works across all nine markets ShopProp serves.

Should You Buy a Home in 2026 or Wait? What the Data Says

Should You Buy a Home in 2026 or Wait? What the Data Says

After two years of high rates and frozen inventory, the 2026 housing market is showing signs buyers have been waiting for. Rates are stabilizing near 6%, incomes are outpacing prices, and national sales are projected to climb 14%. Here's what the data says about whether to buy now or keep waiting.

Where Are Home Prices Headed in 2026? A City-by-City Comparison

Where Are Home Prices Headed in 2026? A City-by-City Comparison

The 2026 housing market looks different depending on where you're shopping. From Detroit's explosive appreciation to San Francisco's inventory crunch, every market tells its own story. Here's a city-by-city breakdown of where prices are headed and what buyers and sellers should expect.

Honolulu Housing Market 2026: What's Happening on O'ahu?

Honolulu Housing Market 2026: What's Happening on O'ahu?

The Honolulu housing market in 2026 is a story of two very different segments: a tight, competitive single-family home market where 31% of sales close above asking price, and a softer condo market with growing inventory and more room to negotiate. Understanding which segment you're buying into — and what drives each — is essential for any buyer approaching O'ahu real estate this year.