About the Author

Rob Luecke

Rob Luecke

Founder & CEO of ShopProp Realty

Former Series 7, 24, 55, 4 broker

Former Futures Principal & FNOP

Rob's mission is simple: Make home buying and selling fair, transparent, and affordable for every family.

About the Author

Rob Luecke Jr.

Rob Luecke Jr.

COO

Rob Luecke Jr. is the COO of ShopProp and a licensed real estate agent with eight years of experience and involvement in thousands of transactions. At...

Real Estate Insights & Market Intelligence

Stay ahead in the property market with expert analysis, investment strategies, and the latest trends from ShopProp's real estate professionals.

Real estate market analysis

Featured Articles

Discover our most popular and insightful content on real estate trends, investment strategies, and market analysis.

ShopProp Market & Neighborhood Reports

G ★★★★★ Google
★★★★★ Yelp

Over 4,000 Transactions Since 2007

ShopProp provides free neighborhood and market reports for cities across the U.S. Get local insights, pricing trends, and neighborhood data — with no signup required.

View Market Reports →

Latest Posts

Selling Private Real Estate Listings as a General Strategy Is, in My Opinion, a Breach of Fiduciary Duty

Selling Private Real Estate Listings as a General Strategy Is, in My Opinion, a Breach of Fiduciary Duty

Private Listings Are a Detriment to the Market — and, in My Opinion, Selling Them as a General Strategy Is a Breach of Fiduciary Duty Before founding ShopProp, I built a financial firm that was later acquired. After more than 20 years in the financial markets and 18 years as a managing broker, my view is simple: Open markets protect consumers. Closed systems protect insiders.

Did ChatGPT Cost This Home Seller Money?

Did ChatGPT Cost This Home Seller Money?

https://www.nbcmiami.com/news/local/innovation-on-6/man-uses-chatgpt-to-sell-his-cooper-city-home-it-exceeded-our-expectations/3778919/ The NBC Miami story about a Florida man using ChatGPT to sell his home is going viral. But it may not tell the full story.

Can I Buy a Home Without a Buyer's Agent in 2026?

Can I Buy a Home Without a Buyer's Agent in 2026?

You can legally buy a home without an agent — but should you? Here's what you actually give up, what you save (often nothing), and why flat-fee representation is the smarter middle ground.