Flat Fee vs Percentage Commission: Why Paying 3% Makes No Sense in 2026
Your agent does the same work whether your home costs $400K or $4M. So why pay 10x more? The flat fee model is better — and ShopProp proves it with 4,000+ transactions.
Home Sellers
Expert advice and strategies for home sellers
21 posts
Selling Private Real Estate Listings as a General Strategy Is, in My Opinion, a Breach of Fiduciary Duty
Private Listings Are a Detriment to the Market — and, in My Opinion, Selling Them as a General Strategy Is a Breach of Fiduciary Duty Before founding ShopProp, I built a financial firm that was later acquired. After more than 20 years in the financial markets and 18 years as a managing broker, my view is simple: Open markets protect consumers. Closed systems protect insiders.
What Sellers Need to Know About the NAR Settlement and New Commission Rules
The 2024 NAR settlement gave sellers more power over commission negotiations. Here's how the new rules work and what they mean for your bottom line.
Selling a Home in California in 2026: Taxes, Disclosures, and What Sellers Must Know
California has more seller disclosure requirements than almost any other state. From natural hazard zones to transfer taxes, here's everything CA sellers need to know before listing.
FSBO vs. Flat-Fee Agent vs. Traditional Agent: Which Is the Best Way to Sell?
FSBO saves on commissions but sells for less. Traditional agents charge the most but handle everything. Flat-fee agents offer a middle path. Here's the data on all three.
How to Negotiate Offers on Your Home Like a Pro
The offer is just the starting point. How you negotiate — on price, terms, contingencies, and timing — determines how much you actually walk away with.