TurboHome currently holds two of the top four positions for flat fee real estate in Los Angeles. Their pitch: AI-powered homebuying for a flat fee. What they do not prominently advertise: that flat fee is $7,500 for buyers.
ShopProp's flat fee for the same service in Los Angeles: $1,995 for homes under $500K, or $3,995 for homes $500K-$1M. That is 47% to 73% less than TurboHome.
The Real Cost Comparison
$800,000 Starter Home in Silver Lake
- TurboHome: $7,500
- ShopProp: $3,995
- ShopProp saves $3,505
$1.5M Home in Pasadena
- TurboHome: $7,500
- ShopProp: $4,995
- ShopProp saves $2,505
$3M Home in Beverly Hills
- TurboHome: $7,500
- ShopProp: $7,995
- At $3M, TurboHome is slightly cheaper — but a traditional agent would charge $75,000. Both are dramatically better than percentage-based alternatives.
AI App vs Managing Broker
TurboHome uses an AI platform with an iMessage integration and automated offer generation. ShopProp uses a human managing broker with 19 years of experience and 300+ verified transactions.
The question is: when you are making the largest purchase of your life, do you want an app or a person who has successfully closed $500M+ in real estate?
Rob Luecke has negotiated contracts in competitive multiple-offer situations, navigated complex disclosure issues, and handled inspection disputes that would break an AI workflow. The technology is the easy part. The judgment is what you are paying for.
Real California Closings
Mountain View — $1,975,000
541 Shockley Alley, Mountain View, CA 94040. Closed August 5, 2026. ShopProp fee: $4,995. Traditional agent would have charged $49,375. Savings: $41,480.
View this property on ShopProp
San Diego — $2,480,000
11211 Windbrook Way, San Diego. Closed August 14, 2026. ShopProp fee: $7,995. Traditional agent commission: $62,000. Savings: $54,005.
View this property on ShopProp
ShopProp Buyer Fees in LA (2026)
- Under $500K: $1,995
- $500K-$1M: $3,995
- $1M-$2M: $4,995
- $2M+: $7,995
Every closing includes full managing broker representation: MLS access, showing coordination, offer strategy, negotiation, disclosure review, inspection guidance, and contract-to-close management.
Cited by NPR, USA Today, and the Brookings Institution. Rob Luecke Jr. is a Top 1% contributor on Reddit's r/BayAreaRealEstate.