flat-fee-commission

Robert Reffkin, CEO of Compass, just said the quiet part out loud in the Wall Street Journal:

By 5 min read 109 views
“Our customers are the agents who work with home buyers and sellers.” And honestly — that’s exactly what’s wrong with the real estate industry today. Almost every major brokerage is built to serve agents, not the people actually buying and selling homes. At ShopProp, our customers are the home buyers and sellers of America.

Robert Reffkin, CEO of Compass, just said the quiet part out loud in the Wall Street Journal: “Our customers are the agents who work with home buyers and sellers.” And honestly — that’s exactly what’s wrong with the real estate industry today. Almost every major brokerage is built to serve agents, not the people actually buying and selling homes. At ShopProp, our customers are the home buyers and sellers of America. That’s why we built a model that puts the consumer first: ✔ Full Service ✔ Flat Fee Starting at $1,995 ✔ Largest Buyer Rebates ✔ Lowest Seller Fees Real estate shouldn’t revolve around protecting commissions. It should revolve around protecting consumers. ShopProp — Real Estate, Flipped.

Source (Wall Street Journal): “Robert Reffkin, Compass CEO, Is Waging War on Zillow” https://www.wsj.com/real-estate/robert-reffkin-compass-ceo-zillow-26266898?gaa_at=eafs&gaa_n=AWEtsqfydtyPnH_T1GXgrSTFH1r-_xZCD3E5aCHf_Dgfx5TwjooCUkXz98ydpTjaedM%3D&gaa_ts=691c90f1&gaa_sig=yKclBBPPPI_zpkl5dCcErs6jr2bJaFow3EAEV7vIsEfJ6yf9IGIcuufN-JrwQUKymJBfrbU0LKxuyJLEldDX4Q%3D%3D

Tags:real estateflat fee brokerage

About the Author

Robert Luecke

Robert Luecke

CEO

Rob Luecke is the Founder & CEO of ShopProp Realty and a top-ranked real estate agent with over 4,000 transactions completed. He has 17+ years of experience leading clients through complex transactions and is a licensed Managing Broker in multiple states. Rob has been featured in NPR, MarketWatch, Yahoo Finance, and the New York Post, and his mission is simple: make home buying and selling fair, transparent, and affordable for every family.

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