ShopProp offers four ways to sell your home — from free to full-service. Here's how to choose the right one for your situation.
The Four Options
🆓 ShopProp Free — $0
Best for: Testing the market. Exploring your options. Seeing what interest looks like before committing.
- MLS listing
- AI + Dashboard support
- No upfront cost, no commitment
Choose this if: You want to see what your home attracts without spending anything. You can upgrade anytime.
📋 ShopProp Essentials — From $1,995
Best for: Experienced sellers who want MLS exposure and professional help with disclosures and negotiations, but don't need full marketing support.
- MLS listing & syndication
- Help with disclosures
- Help with negotiations
- Close coordination
- Email support 7 days/week
Fee by home price: Under $700K: $1,995 | $700K-$1M: $2,995 | $1M-$2M: $3,995 | $2M+: $4,995
Choose this if: You're comfortable with showings and marketing but want expert help on the legal and negotiation side.
🏠 ShopProp Full — From $4,995
Best for: Sellers who want complete, white-glove listing support — from pre-listing through closing — at a transparent flat fee.
- Everything in Essentials PLUS:
- Pre-listing tour and package
- Full disclosures
- Pricing strategy
- Photography & staging referrals
- Yard sign + MLS lockbox
- Up to two open houses
- Offer negotiation & counteroffers
- Inspection response handling
- Phone & in-person support 7 days/week
Fee by home price: Under $1M: $4,995 | $1M-$2M: $6,995 | $2M+: $7,995
Choose this if: You want the same level of service a 3% agent provides — led by a managing broker — at a fraction of the cost.
👔 ShopProp Concierge — 1% (minimum $7,995)
Best for: Higher-complexity listings that need extra attention — repairs, upgrades, extensive staging, multiple open houses, premium marketing.
- Everything in Full PLUS:
- Dedicated agent coordination
- Repair and upgrade management
- Premium staging
- Multiple open houses
- White-glove from start to finish
Choose this if: Your property requires significant preparation or has unique complexity. This is our premium tier for sellers who need hands-on guidance through every detail.
And If You Want to Manage It Yourself...
Seller-Managed Listing — Free via Show & Disclose
Professional showing management, disclosure tracking, and buyer interest signals — the same tools our managing brokers use. Free. No obligation. Upgrade to any ShopProp tier when you're ready for more support.
Quick Decision Guide
| Your Situation | Best Option |
|---|---|
| Just curious what my home could sell for | Free ($0) |
| I can handle showings but need help with contracts | Essentials (from $1,995) |
| I want full professional service at a fair price | Full (from $4,995) |
| My home needs significant prep and premium marketing | Concierge (1%, min $7,995) |
| I want to manage everything myself with pro tools | Seller-Managed via Show & Disclose (Free) |
Every tier includes a managing broker. Every tier has transparent, published pricing. Every contract is cancellable anytime.
That's what consumer-driven real estate looks like.