Most home buyers walk into the biggest purchase of their life focused on price, neighborhood, and interest rates. They negotiate the home price down by thousands. They lock in the lowest rate they can find. Then they hand their buyer agent 2.5% of the sale price without a second thought.
That 2.5% is where the real money disappears.
The Math Most Buyers Never See
On a $750,000 home, the traditional 2.5% buyer agent commission is $18,750. On a $1,200,000 home, it's $30,000. On a $2,000,000 home — $50,000.
These aren't closing costs you can't control. Since the NAR settlement in August 2024, buyer agent fees are fully negotiable. You sign a buyer-broker agreement upfront, and the fee you agree to is exactly what you pay.
The question isn't whether you'll pay for representation. The question is how much.
The One Number: $1,995
That's ShopProp's starting flat fee for buyer representation. Not a percentage — a fixed dollar amount that doesn't inflate with the home price.
Here's what that looks like in practice:
- $500,000 home: Traditional 2.5% = $12,500 vs. ShopProp $1,995 = $10,505 back at closing
- $750,000 home: Traditional 2.5% = $18,750 vs. ShopProp $3,995 = $14,755 back at closing
- $1,000,000 home: Traditional 2.5% = $25,000 vs. ShopProp $4,995 = $20,005 back at closing
- $1,500,000 home: Traditional 2.5% = $37,500 vs. ShopProp $4,995 = $32,505 back at closing
- $2,000,000+ home: Traditional 2.5% = $50,000+ vs. ShopProp $7,995 = $42,005+ back at closing
The difference between what the seller offers in buyer agent compensation and ShopProp's flat fee comes back to you as a rebate at closing. It's applied directly to your closing costs or issued as cash back, depending on your state.
Why the Percentage Model Doesn't Make Sense for Buyers
Think about what a buyer agent actually does: shows homes, writes offers, negotiates terms, coordinates inspections, manages the transaction through closing. Important work — but the amount of work doesn't scale with the home price.
Showing a $500,000 home takes the same effort as showing a $2,000,000 home. Writing an offer on a starter condo requires the same paperwork as a luxury estate. Yet under the percentage model, you'd pay $12,500 for one and $50,000 for the other.
Flat-fee representation fixes this misalignment. You pay for the service, not a percentage of the asset.
What You're Actually Getting
ShopProp isn't a discount service cutting corners to hit a low price. Every ShopProp transaction is overseen by a managing broker — not a sales agent. That's the person legally responsible for the brokerage, with the highest license level in real estate.
Rob Luecke, ShopProp's managing broker, has 19 years of experience and over 4,000 closings. He's closed deals ranging from $200,000 condos to a $10.2 million home in Atherton, California — all at a flat fee.
As featured in NPR, USA Today, the New York Post, NBC Bay Area, and others, ShopProp has proven that full-service representation and transparent pricing aren't mutually exclusive.
The Buyer-Broker Agreement: Your Leverage
Under the NAR settlement rules, every buyer must sign a buyer-broker agreement before touring homes with an agent. This agreement specifies exactly what you'll pay for representation.
This is actually your leverage — not a burden. Before the settlement, most buyers never saw or negotiated the commission. Now you can compare agents on price, just like any other professional service.
Ask any agent you're considering: What is your fee, and is it a percentage or a flat rate? If they can't give you a straight answer, that tells you something.
Licensed in 8 States
ShopProp operates in Arizona, California, Colorado, Hawaii, Michigan, Texas, Virginia, and Washington. Whether you're buying in the Bay Area, Seattle, Austin, Scottsdale, or Honolulu, the flat-fee model works the same way.
Use the ShopProp Savings Calculator to see your exact rebate based on your home price and state. The numbers don't lie — and they don't change based on who's selling you the service.
Rob Luecke Sr. is the managing broker and founder of ShopProp, helping buyers keep more of their money since 2007.