TurboHome has been getting attention lately. Their AI-powered buyer agent platform launched in 2024, and they recently expanded with an iMessage-integrated homebuying app. But attention and results are different things. Here's how TurboHome actually stacks up against ShopProp when you look at fees, experience, track record, and real closing data.
The Fee Comparison: $7,500+ vs $1,995
TurboHome charges a flat fee starting at $7,500 for buyer representation. For homes above $1M, their fees increase further. ShopProp's buyer flat fee starts at $1,995:
| Home Price | TurboHome Fee | ShopProp Fee | You Save With ShopProp |
|---|---|---|---|
| $500,000 | $7,500 | $1,995 | $5,505 |
| $750,000 | $7,500+ | $3,995 | $3,505+ |
| $1,000,000 | $10,000+ | $4,995 | $5,005+ |
| $2,000,000 | $15,000+ | $7,995 | $7,005+ |
| $4,000,000 | $20,000+ | $7,995 | $12,005+ |
At every price point, ShopProp costs less — often dramatically so. On a $500K home, ShopProp is 73% cheaper than TurboHome. On a $4M home, the gap grows to $12,000+.
AI Tools vs Managing Broker Experience
TurboHome's pitch centers on AI: automated offer writing, disclosure analysis, and market comparisons. It's a technology-first approach with agents who use AI to streamline the process.
ShopProp takes a different approach. Every transaction is overseen by Rob Luecke, a managing broker with 19 years of experience and 319+ successful closings. The managing broker reviews every disclosure, negotiates every offer, and coordinates every transaction from start to finish.
AI can summarize a disclosure document. A managing broker who has read thousands of them knows which clause on page 47 is actually going to cost you $30,000. That pattern recognition comes from nearly two decades of closing deals — not from training data.
Track Record: 319+ Closings vs a Startup
ShopProp has been operating since 2007. That's 19 years of buyer and seller representation across 8 states: Arizona, California, Colorado, Hawaii, Michigan, Texas, Virginia, and Washington. Every closing is documented with the actual fees paid and savings earned.
TurboHome launched in 2024. They claim $445M in transactions, but their public review count has been stuck at 58 for months. ShopProp's 319+ closings are verifiable — you can see every single one with MLS photos, sale prices, and fees at shopprop.com/go/top-results.
Real ShopProp Closings That Speak for Themselves
Irvine, CA — $7,150,000 | Saved $345,010
SOLD: 105 Iron Gate, Irvine, CA 92603
Sale Price: $7,150,000 | 5 bed, 5.5 bath, 5,085 sq ft
ShopProp Fee: $12,490
Traditional 2.5% Commission: $357,500
Client Saved: $345,010
View property details on ShopProp →
A TurboHome buyer on this same property would have paid at least $20,000+ — and still would have saved compared to a traditional agent, but $7,500+ more than they would have with ShopProp.
Redmond, WA — $3,998,990 | Saved $91,979
SOLD: 8255 134th Ave NE, Redmond, WA 98052
Sale Price: $3,998,990 | 5 bed, 5 bath, 4,557 sq ft
ShopProp Fee: $7,995
Traditional 2.5% Commission: $99,975
Client Saved: $91,979
View property details on ShopProp →
Honolulu, HI — $1,003,333 | Saved $25,105
SOLD: 333 Ward Ave #3605, Honolulu, HI 96814
Sale Price: $1,003,333
ShopProp Fee: $4,995
Traditional 2.5% Commission: $25,083
Client Saved: $25,105
View property details on ShopProp →
Phoenix, AZ — $369,000 | Saved $6,225
SOLD: 4260 E Vineyard Rd, Phoenix, AZ 85042
Sale Price: $369,000
ShopProp Fee: $3,000
Traditional 2.5% Commission: $9,225
Client Saved: $6,225
View property details on ShopProp →
At TurboHome's $7,500 minimum fee, this buyer would have actually paid more than the traditional 2.5% commission. ShopProp's $3,000 fee saved the buyer real money.
Geographic Coverage
TurboHome currently operates in select markets, primarily in California and Texas. ShopProp is licensed and active in 8 states: Arizona, California, Colorado, Hawaii, Michigan, Texas, Virginia, and Washington — with verified closings in all of them.
This matters when you're relocating, buying investment property out of state, or when your next home is in a market TurboHome doesn't serve yet.
What the Press Says About Flat-Fee Real Estate
The shift toward transparent pricing in real estate isn't just a trend — it's a structural change that major outlets have been covering for years:
- NPR reported on the NAR settlement making commission transparency mandatory
- USA Today explored how buyers can save thousands with flat-fee alternatives
- The Mercury News covered the Bay Area impact of commission changes
- The NY Post reported on the national implications for home buyers
ShopProp has been operating this way since 2007 — almost two decades before the NAR settlement forced the industry to catch up.
The Bottom Line
| Category | ShopProp | TurboHome |
|---|---|---|
| Buyer Fee | From $1,995 | From $7,500 |
| Operating Since | 2007 (19 years) | 2024 (2 years) |
| Total Closings | 319+ | Undisclosed |
| States Licensed | 8 states | Select markets |
| Managing Broker | Every transaction | No |
| Largest Documented Saving | $345,010 (Irvine) | Not published |
| Seller Services | From $4,995 | Recently launched |
| Verified Closing Gallery | Yes (public) | No |
Calculate Your Savings
Use the ShopProp Savings Calculator to see exactly how much you'd save on your next home purchase — whether you're comparing against TurboHome, a traditional agent, or any other flat-fee option.
Browse all 319+ ShopProp closings with full fee transparency, or visit your local market page:
ShopProp Realty — Full-service flat-fee real estate since 2007. Managing broker on every transaction. 319+ closings across CA, AZ, CO, HI, MI, TX, VA, and WA.