ShopProp is now licensed in Florida — our 9th state and one of the largest real estate markets in the country.
Florida Corporate License: CQ1072513. Managing Broker: Rob Luecke Jr (BK3666714).
What This Means for Florida Buyers
Florida home buyers can now use ShopProp's flat-fee model — the same model that has saved buyers and sellers money across 4,000+ transactions since 2007.
Here's how the math works on Florida's biggest markets:
| Florida Market | Median Home | Traditional 2.5% | ShopProp Fee | You Keep |
|---|---|---|---|---|
| Miami | $600,000 | $15,000 | $1,995 | $13,005 |
| Miami Beach | $900,000 | $22,500 | $1,995 | $20,505 |
| Naples | $750,000 | $18,750 | $1,995 | $16,755 |
| Palm Beach | $3,500,000 | $87,500 | $1,995 | $85,505 |
| Coral Gables | $1,200,000 | $30,000 | $1,995 | $28,005 |
| Tampa | $420,000 | $10,500 | $1,995 | $8,505 |
| Orlando | $400,000 | $10,000 | $1,995 | $8,005 |
| Key West | $900,000 | $22,500 | $1,995 | $20,505 |
What Florida Sellers Save
Florida sellers can list with ShopProp's full-service managing broker representation:
- $0 — MLS-only listing
- $4,995 — Full service (homes under $1M)
- $6,995 — Full service ($1M–$2M)
- $7,995 — Full service ($2M+)
On the median Miami home ($600K), a traditional 3% listing commission is $18,000. ShopProp's full-service fee is $4,995 — saving the seller $13,005.
Why ShopProp, Not Another Flat-Fee Service?
Florida has several flat-fee MLS-only listing services — Houzeo, ISoldMyHouse, Flat Fee Group. But those are MLS-only: they put your home on the MLS and walk away. No representation, no negotiation, no disclosure review.
ShopProp provides full-service managing broker representation at a flat fee. That means:
- A managing broker — the highest level of real estate licensure — on every deal
- Disclosure review, offer strategy, and negotiation support
- 19 years of experience across 4,000+ transactions
- The same $1,995 buyer fee we've charged since 2007
ShopProp pioneered transparent flat-fee pricing nearly 20 years ago — not to discount real estate, but to elevate it.
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