Every home seller wants to pay the lowest commission possible. But not all low-commission models are created equal. After 19 years as a managing broker and thousands of closed transactions, here is what actually saves sellers the most money in 2026.
Types of Low-Commission Models
1. Flat Fee Full-Service (Best Value)
Companies like ShopProp charge a flat dollar amount — $4,995 for full-service seller representation, $1,995 for buyers — regardless of home price. On a $500,000 home, you pay $4,995 instead of $15,000 at 3%. On a $1 million home, you still pay $4,995 instead of $30,000. The higher your home price, the more you save.
2. Discount Percentage Agents (1-2%)
Companies like Clever and Redfin charge 1% to 1.5%. On a $500,000 home, that is $5,000 to $7,500 — comparable to flat fee at lower prices but significantly more expensive on higher-priced homes. On a $1M home, 1.5% is $15,000 vs ShopProp flat $4,995.
3. Flat Fee MLS Only ($95-$500)
Services like Houzeo and homecoin charge under $500 but provide zero representation. You list on the MLS yourself and handle everything. For experienced sellers, this can work. For everyone else, the risk of a mistake on a six-figure transaction outweighs the savings.
Commission Comparison Table
On a $750,000 home sale:
- Traditional 3%: $22,500
- Clever 1.5%: $11,250
- Redfin 1%: $7,500
- ShopProp flat fee: $4,995
- Houzeo MLS-only: $399 (no representation)
ShopProp saves $17,505 vs traditional and $6,255 vs Clever — with full managing broker service included.
What About Buyer Commissions?
ShopProp buyer representation starts at $1,995. On a $750,000 purchase with 2.5% buyer commission ($18,750), your rebate is $16,755 at closing. No other major brokerage rebates this much.
The Managing Broker Difference
Most discount brokerages assign junior agents or teams. ShopProp is led by a managing broker who has personally overseen deals from $150K condos to a $10.2 million Atherton estate. As cited by NPR, USA Today, and the Brookings Institution, this model delivers institutional expertise at flat fee pricing.
See your exact savings: ShopProp Savings Calculator