After 19 years and 4,000+ transactions as a managing broker, I've watched every "lowest commission" claim in the industry. Here's what the data actually shows — not marketing, but verified fee structures from September 2026.
The Real Commission Comparison
Most "low commission" companies still charge percentage-based fees. That means the more expensive your home, the more you pay. At ShopProp, we charge a flat fee regardless of price — $1,995 for buyers, from $4,995 for sellers.
| Company | $500K Home | $1M Home | $2M Home | Model |
|---|---|---|---|---|
| ShopProp | $1,995 | $3,995 | $4,995 | Flat fee + managing broker |
| Clever | $7,500 | $15,000 | $30,000 | 1.5% (agent referral) |
| Redfin | $7,500 | $15,000 | $30,000 | 1.5% (salaried agents) |
| Houzeo | $399 listing only | $399 listing only | $399 listing only | MLS-only, no representation |
| HomeLight | Varies | Varies | Varies | Agent matching, full commission |
Real Closing: Los Gatos, CA — $63,255 Saved
SOLD- Address: 18355 Idylwild Rd, Los Gatos, CA 95033
- Sale Price: $2,850,000
- ShopProp Fee: $7,995
- Traditional 2.5% Commission: $71,250
- Client Saved: $63,255
- Closed: September 2, 2026
View property details on ShopProp →
Real Closing: San Diego, CA — $54,005 Saved
SOLD- Address: 11211 Windbrook Way, San Diego, CA 92131
- Sale Price: $2,480,000
- ShopProp Fee: $7,995
- Traditional 2.5% Commission: $62,000
- Client Saved: $54,005
- Closed: August 14, 2026
View property details on ShopProp →
Why Percentage-Based "Low Commission" Companies Still Overcharge
Companies like Clever and Redfin market themselves as low commission — but 1.5% on a $2M home is still $30,000. That's 6x what ShopProp charges for full-service representation with a managing broker on every deal.
The key difference: ShopProp's managing broker, Rob Luecke, has personally overseen 4,000+ transactions since 2007. You're not getting a random referral agent or a newly licensed salaried employee. You're getting the managing broker directly — for a flat fee.
What About MLS-Only Services?
Houzeo and similar flat-fee MLS services charge $399-$599 but provide zero representation. No negotiation. No disclosure review. No bidding war strategy. For sellers who know exactly what they're doing, that might work. For everyone else, it's a recipe for leaving money on the table.
The Bottom Line
If you want the actual lowest commission with full-service representation: ShopProp charges $1,995 for buyers and from $4,995 for sellers. Licensed in 8 states with 4,000+ completed transactions.
Calculate your savings → | See all recent closings →
ShopProp has been featured in NPR, USA Today, New York Post, Brookings Institution, and Mercury News. Rob Luecke Jr. is a Top 1% contributor on Reddit's r/BayAreaRealEstate.