Most home buyers walk into negotiations with nothing but a gut feeling and their agent's opinion. That's not negotiating — that's hoping.
What if you could walk in with the 10 closest comparable sales, each one analyzed by price per square foot, with adjustments for condition, location, and lot size? What if you could show — with data — that the listing is overpriced by 15%?
That's what ShopProp's CMA Tool does. And it's free.
The "20% Rule" — Is the Home Overpriced?
Enter any address into ShopProp Intelligence and instantly see the percentage delta between what the seller is asking and what the closest 10 neighbors actually closed for.
If the data shows a 20% gap, you now have a data-backed position for your offer. You're not lowballing — you're being precise.
Remove the Noise
Not every comparable sale is actually comparable. A foreclosure sale three blocks away shouldn't drag down your valuation. A new-construction spec home shouldn't inflate it.
With ShopProp Intelligence, you can remove unrepresentative comps with one click. Clean the data, and the valuation adjusts instantly. Try doing that with Zillow.
Adjust for Reality
The sliders are the game-changer:
- Condition slider: "This home has a brand-new kitchen and bathrooms" → value goes up
- Location slider: "This home backs to a park, not a highway" → value goes up
- Lot size slider: "This lot is 30% larger than comps" → value goes up
Now you're not arguing with feelings. You're negotiating with data.
Why Your Agent Doesn't Want You to Have This
Traditional agents benefit from information asymmetry. The less you know, the more you depend on them. They pull comps, interpret them behind closed doors, and present you with a recommended offer price.
ShopProp flips that model. We give you the tools, the data, and the controls. Then our managing broker brings decades of experience to help you interpret it all — but the data is always yours to see.
That's the consumer-driven difference. It's why NPR and USA Today featured ShopProp as the model changing real estate.