Why California Sellers Are Switching to Flat Fee MLS
The average California home sells for $793,000. At a traditional 5–6% commission, that's $39,650 to $47,580 — money that comes straight out of your equity. Flat fee MLS services let you list on the MLS (where 90%+ of buyers find homes) without paying a percentage-based listing fee.
But not all flat fee services are equal. Most charge $300–$500 just to get on the MLS with zero support. You're on your own for showings, negotiations, disclosures, and closing. That's fine if you've sold a dozen homes. If you haven't, it's a recipe for expensive mistakes.
ShopProp: Full Service at a Flat Fee
ShopProp's Essentials package starts at $1,995 (homes under $700K) and our Full Service package starts at $4,995 (homes under $1M). Both include MLS listing, professional photography coordination, disclosure review, and negotiation support from a licensed managing broker with 19 years of experience.
Compare that to traditional agents charging 2.5–3% on a $1M home ($25,000–$30,000) and you see why ShopProp has handled over $1 billion in transactions since 2007.
How It Works in California
Step 1: Sign up at shopprop.com. Choose Essentials ($1,995) or Full Service ($4,995).
Step 2: Your listing goes live on the MLS, Zillow, Redfin, Realtor.com — everywhere buyers search.
Step 3: A managing broker handles your transaction — not a junior agent. Rob Luecke personally oversees every deal.
Step 4: Close and keep your equity. On a $900K home, you save $17,505 to $22,505 vs. traditional commissions.
ShopProp vs. Other California Flat Fee Options
vs. Houzeo ($399): Houzeo is MLS-only — no broker support, no negotiation help, no disclosure review. If something goes wrong with your $900K transaction, you're alone.
vs. Redfin (1.5%): Redfin charges 1.5% minimum — that's $13,500 on a $900K home. ShopProp Full Service is $4,995. You save $8,505.
vs. Clever (1.5%): Clever matches you with agents who charge 1.5%. On a $1.5M home, that's $22,500. ShopProp charges $6,995. You save $15,505.
vs. TurboHome ($7,500 flat): TurboHome charges $7,500 flat for sellers. ShopProp Full Service starts at $4,995 — $2,505 less. Plus, ShopProp's managing broker has 19 years of experience and over $1B in closed deals.
California Cities We Serve
ShopProp is licensed in California and serves every city: Los Angeles, San Francisco, San Jose, San Diego, Sacramento, Oakland, Long Beach, Fresno, Irvine, Santa Clara, and hundreds more. Our savings calculator shows exactly what you'll save in your specific city.
The Managing Broker Difference
Most flat fee services hand you off to junior agents or leave you completely alone. ShopProp is different: a managing broker — the highest-licensed real estate professional — handles every transaction personally. That means experienced guidance on pricing, negotiations, disclosures, and closing. It's luxury-level representation at transparent flat-fee pricing.
As cited by NPR and USA Today, the real estate industry is shifting toward transparent pricing. ShopProp has been leading this shift since 2007.
Ready to List?
Visit shopprop.com to get started. See your savings instantly with our commission calculator, or explore how we compare to Clever, Houzeo, or TurboHome.