Detroit's flat fee real estate market is dominated by MLS-only listing services — Flat Fee Group, Homecoin ($149), Wolverine Flat Fee MLS, FlatFeeJeff, Kermath Realty. They charge $149-$500 to put your listing on the MLS, and that's where their service ends. ShopProp offers something these companies can't: a managing broker with 19 years of experience who handles your entire transaction from pricing strategy through closing, for a flat fee starting at $4,995 for sellers.
What MLS-Only Gets You vs Full-Service
| Service | ShopProp ($4,995) | MLS-Only ($149-500) |
|---|---|---|
| MLS Listing | ✅ | ✅ |
| Professional Photos | ✅ | ❌ Extra fee |
| Pricing Strategy | ✅ CMA + strategy | ❌ You guess |
| Offer Negotiation | ✅ Managing broker | ❌ You negotiate |
| Disclosure Review | ✅ Expert review | ❌ You handle |
| Inspection Coordination | ✅ | ❌ |
| Closing Coordination | ✅ | ❌ |
Detroit, Royal Oak, and Ann Arbor Savings Math
Detroit metro (median ~$250K): Traditional 6% commission = $15,000. ShopProp seller fee = $4,995 flat. You save $10,005.
Royal Oak (median ~$350K): Traditional 6% = $21,000. ShopProp = $4,995. You save $16,005.
Ann Arbor (median ~$450K): Traditional 6% = $27,000. ShopProp = $4,995. You save $22,005.
For buyers, ShopProp's flat fee starts at just $1,995 — compared to the traditional 2.5% ($6,250 on a $250K home, $8,750 on $350K, $11,250 on $450K).
Specific Competitors Compared
Homecoin ($149) — MLS listing only. No agent, no support, no negotiation. You do 100% of the work. If your home sells for $10K less than optimal because you priced wrong or negotiated poorly, that $149 "savings" cost you $9,851.
Wolverine Flat Fee MLS — Michigan-only, MLS listing only. Same story: listing goes on MLS, you handle everything else.
Kermath Realty — Local Michigan broker with some buyer rebate programs. Limited to Michigan only. No multi-state experience or managing broker model.
ShopProp — Managing broker on every transaction. Licensed in 9 states. 4,000+ completed deals since 2007. Full-service representation for a flat fee. The $4,995 includes everything a 6% agent charges $15,000-$27,000 for.
As seen in: NPR, USA Today, New York Post, Brookings Institution, Mercury News | Featured in r/BayAreaRealEstate discussions (Top 1% poster)